Clubs to collaborate on community initiatives, merchandise and content
SAN DIEGO (Dec. 15, 2022) – San Diego Loyal SC announced a goodwill partnership today with Lincoln City F.C. of Lincolnshire, England. The clubs will collaborate on community initiatives, merchandise, and storytelling content on their respective fanbases.
SD Loyal co-owner and Executive Vice President of Soccer Operations Landon Donovan has served as a Strategic Advisor to Lincoln City F.C. since 2021. “Lincoln City is a historic club deeply rooted in English soccer,” Donovan said. “This collaboration will serve as a launch pad for the clubs to work together in meaningful ways, on and off the field.”
Currently competing in the third tier of the English football league system (EFL), Lincoln City F.C., founded in 1884, carries a remarkable history. Nicknamed The Imps (after the legend of the Lincoln Imp), the club plays at 10,120-capacity Sincil Bank Stadium. One of three professional soccer clubs in Lincolnshire, Lincoln City F.C. has found success on the pitch in recent years.
The club made a run at the FA Cup in 2016-2017, making it all the way to the Quarterfinals. At the end of the 2020-2021 season, The Imps were nearly promoted to the Championship before falling to Blackpool in the EFL League One play-off Final at Wembley Stadium. Entering the second half of its current 2022-2023 campaign, the club sits in the middle of the Football League One table.
“We are really excited to team up with San Diego Loyal SC and look forward to working closely with them as part of this new partnership,” City Chairman Clive Nates said. “We would love to grow our international fanbase over in the USA and believe that working with San Diego Loyal will help us achieve this.”
Stay tuned for more information on the partnership in 2023 by following the respective clubs on social media and by visiting sdloyal.com and weareimps.com.